10 years of Dance in motion.
Dutch DJ’s and event organizers have been dominating the worldwide EDM scene since the beginning. Not just them, however, a select group of filmers and photographers from the lowlands are also being flown all over the world to these events. Three of them will show their unique perspective on the past ten years of EDM at the 2012 edition of the Amsterdam Dance Event.
From Wednesday, October 17th the Bacardi House in Amsterdam will host a photo and video look-back on the worldwide EDM scene of the past decade. A decade which started with the first all-night-one-DJ event (Tiësto in Concert) and consequently saw the meteoric rise of DJ stardom for the ones in the DJ MAG top 100. A decade where vinyl was replaced by flash drives and a time where pop festivals started to fall behind in size, shows and the speed in which EDM events got sold out (Tomorrowland 2012, 100.000 tickets sold in a second).
Rutger Geerling (National Geographic) and Kevin Verkruijssen (mittnick.nl/wearethenight.com) plus video director Wilco Jung (wearethenight.com) have been active for well over ten years as photographer, filmer or director in the EDM scene. A trio with an unique perspective and access to the most spectacular angles in order to capture the atmosphere at these events. There’s hardly any continent on earth that they haven’t seen. As senior photographers for ID&T, Q-dance, Ultra Music Festival or Tiësto the world is their workplace with places like Ibiza, Miami, Sao Paulo, Las Vegas or Sydney as regular stations. A life, perhaps, not as glamorous as that of the most famous DJ’s but hardly less interesting and with the rise of internet now available to a worldwide audience. A music-or event video on Youtube gathers millions of vies within days of posting and has become a whole new platform.
On Wednesday October 17th the photo-video exhibition “A Decade of Dance 2003-2012″ will be opened for a select group of invites in the Bacardi House 60/62 in downtown Amsterdam under the sounds of DJ’s Lucien Foort en Benjamin Bates. On Thursday 18 and Friday 19 the expo will be open to the general public.
Location: Bacardi House, Oudezijds voorburgwal 60/62, Amsterdam
Open: Wednesday (invite only), Thursday 1pm to 8pm, Friday 1pm to 8pm.
31 years, Utrecht, Active since 2003 in the music scene with party site Superfeesten, owner visuel productie company We Are The Night, travelled the globe with Tiësto, Aly & Fila, Robbie Rivera. Created the twitter challenge with KLM for a privat jet to WMC, Fly2Miami.
23 years, Utrecht. Since 5 years photographer in the EDM scene, photographer for ID&T, Q-dance and worked for Armin Only and DJ Headhunterz.
41 years, Rotterdam. Has been working as an EDM photographer. Senior photographer for ID&T, Q-dance and Ultra Music Festival. Recently published extensively in a National Geographic Magazine on EDM.